Introduction to Marketing for Healers and Wellness Teachers

with Katharine Bierce

September 19th

Date details +
  • $45.00 Program Price
  • $95.00 Patron Price
Room: Online Program
Program Registration is Closed.

All funds go toward supporting the Berkeley Sambhala Center!

Join Fortune 500 corporate marketer and yoga teacher Katharine Bierce for an introduction to marketing for healers, therapists, yoga teachers, meditation enthusiasts, and anyone trying to make a living through a computer. 

This class will cover:

  • What marketing is (and isn’t)
  • How to create marketing content that aligns with values like Right Speech
  • How to create a positioning statement to inform your marketing strategy
  • What you need for a website

Bring a pen and paper or a tool to take notes. 

Katharine has generously volunteered her time to help Shambhala as the Berkeley center faces financial challenges due to COVID-19, so this is a fundraiser event. Please donate as your means allow - deep bows and many thanks! 

Prerequisite: An open mind and an Internet connection. This presentation will be best seen on a laptop (not phone only) and will include time for discussion. 


Katharine first learned about meditation in 2009. After attending classes with Shambhala, she started an almost-daily practice in 2012 while working in consulting in New York City. Her influences include Pema Chödrön, Vipassana in the style of S.N. Goenka, Tucker Peck, The Mind Illuminated, Rev. angel Kyodo williams, somatic meditation with Neil McKinlay and Norman Elizondo, and Spirit Rock. She recently completed a month-long meditation retreat in March 2020, which is her seventh retreat of a week or more. Katharine works full time in technology marketing at a Fortune 500 company in San Francisco and also teaches yoga on evenings and weekends. She is the creator of Business Casual YogaTM – a movement style that can be done in work clothes, without a yoga mat, especially for busy computer workers. Check out her yoga blog here:

Photo Credit: Kelsey Krach




Program Policy
Our program policy has changed to reflect the current situation with online programs during the COVID-19 pandemic.

Please register and pay online in advance of the program to make certain you receive all communications including the link for the program. Our online payment system is set up to accept payment through PayPal.

Generosity Policy
The Berkeley Shambhala Center is funded solely by your membership and program donations. Thank you for your generosity as you consider what you can pay for each program at our Center. We strive to price our programs in a way that accurately reflects the financial need of our Center and the cost to us of producing the program.

We are committed to offering our programs to everyone, regardless of their financial situation. Most programs include a base program price as well as a sliding scale.

If you need to reach a member of the Shambhala Center Staff, email manager [at] berkeleyshambhala [dot] org with your inquiry.

What is the Patron Price?
The other aspect of our Generosity Policy is our Patron Price. Those who are able to offer more than the regular program price can select the Patron Price option. By selecting this option, your generosity is helping to cover the costs of those who may not be able to pay the full price of the program. Thank you for your consideration, and for helping all to receive the treasure of the Shambhala Dharma.

We appreciate you registering and paying online. This helps us not only to plan for the program, but speeds up the registration line on the day of the program.

Work Study
We depend on volunteers to make all of our programs happen. If you are interested in offering your support in this way, please contact manager [at] berkeleyshambhala [dot] org. We would be very grateful. Please note that we have limited work-study options for online programs.

Refund Policy
If you are unable to attend a program for which you have pre-registered and paid, and contact us to cancel participation at least one week (7 calendar days) prior to the start of the program, you are entitled to either receive a refund less the cost of processing the payment, or you can apply the full payment amount to the cost of an upcoming program of your choice.

If you cancel your participation within the week prior to the program, you can apply those funds to another upcoming program of your choice.

No refunds will be given for cancellations after a program has begun.

Non Discrimination
The Berkeley Shambhala Center is open to everyone, and does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, physical or mental ability, veteran status, military obligations, and marital status.

For information about becoming a Berkeley Shambhala Member, please visit this link.

Visitor Information
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